Impact mapping

Impact mapping is a lightweight, collaborative planning technique for teams that want to make a big impact with software products. It is based on user interaction design, outcome driven planning and mind mapping. Impact maps help delivery teams and stakeholders visualize roadmaps, explain how deliverables connect to user needs, and communicate how user outcomes relate to higher level organizational goals.… Read the rest

Data in UX Design

Designers rely on their own experience to design a product. In the selection of features, layout, colors, theme and style, the opinions of designers or senior stakeholders of the organizations … Read the rest

Product Discovery to Build Right Things

Product discovery is a process that cross functional product teams follow to reduce the uncertainty about a problem worth solving and a solution worth developing. This process ensures the development of products that are market-fit, provide a good user experience, and are aligned with the business strategy of the organization.

Why product discovery is important?

To find the right problem

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Effective user journey map creation

No matter what you’re working on, the key to customer satisfaction and business growth is understanding your users. A user journey map helps you uncover pain points, explore the touchpoints from their perspective, and learn how to improve your product.

Imagine you just launched a new ecommerce platform. Shoppers fill their carts with products, but they abandon their carts before checkout. … Read the rest

User-Centric Navigation

User-centric navigation is a fundamental concept in the field of user interface (UI) and user experience (UX) design. It revolves around creating interfaces that prioritize the needs and behaviors of users, ensuring that they can easily navigate through digital platforms to find the information or complete the actions they desire. This article explores the significance of user-centric navigation in UI/UX … Read the rest

Cours Product Discovery

Stay on Course During Product Discovery.

Product discovery is a messy, hard, and often thankless job. Quite frankly, there’s no way — or need — to sugarcoat this. Product discovery is also rarely linear, let alone foreseeable. There’s also no one-size-fits-all approach to doing it “perfectly.” As a result, product teams need to have high confidence in their ability to … Read the rest

Product Discovery Challenges

Product discovery helps to verify assumptions and identify risks before product development starts. The product discovery process helps to test assumptions and reduce uncertainty about a product idea. This article highlights the challenges and risks of product discovery activities.

Product discovery is a promising approach that requires the collaboration of product management, user experience and engineering teams. It focuses on … Read the rest

What is a UX case study?

UX portfolios are essential to showcasing UX designer skills and abilities. Every UX designer knows better designs bring better results. Sometimes, it’s easy to let the design speak for itself — after all, it is meant to engage the audience.

But, in doing that, you, as the designer, leave many things unsaid. For example, the initial problem, the need for … Read the rest

Low vs high fidelity wireframes:

Low fidelity prototype or high fidelity wireframes? Which one should you choose and when? All the answers plus great examples! The fidelity spectrum for wireframes and prototypes is vast. The UX design workflow will typically include paper sketches, basic low fidelity wireframes and/or high fidelity, interactive wireframes or prototypes.

With smart technology thriving in the digital sphere, high fidelity wireframes … Read the rest

Product manager vs. UX manager

Achieving the product vision vs. expressing it. I believe this is a nuanced, yet helpful way to think about the core difference between product managers and UX managers. Whereas product managers typically focus on meeting business goals and launching new customer experiences, UX managers concentrate on optimizing user interactions in order to cultivate delight.

Product managers and UX managers both

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