Big Data and UX/UI Design Decisions

In the current age of digital transformation, thereโ€™s an astronomical quantity of data created every second, so much so that according to the World Economic Forum, by 2025, weโ€™ll be generating 463 exabytes of data globally each day!

This overflow of data has given rise to a new phenomenon known as Big Data. The discipline of Big Data is changing … Read the rest

Hypothesis driven design

Using hypothesis driven design and user research to validate design decisions in a digital service

Designing a new service by being data driven.

Hypothesis driven design is to make a conscious decision to design something in a specific way based on a belief or understanding, more often than not, an assumption. This is then validated through user research.

It is … Read the rest