User journey maps

User journey maps are an effective way to visualize user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place. The downside is that journey maps are often too linear, too predictable, too neat — which is often exactly the opposite of what users … Read the rest

Measure And Show UX Impact

Great UX goes unnoticed simply because we don’t speak the language of business. Time to turn intuition into measurable value

How To Measure And Show UX Impact. With practical guidelines on how to track and articulate business impact of design work ↓


To visualize UX impact, we often use design KPI trees or design KPI graphs (see above). Both are … Read the rest

Design checklist

Checklist Design is a collection of the best UX practices paired with UI you need to provide a complete, honest and rewarding experience for your users.

With the knowledge of not just what to put on your screen but why it should be there, Checklist aims to build the understanding between the two as a relationship that’s integral to the … Read the rest

Navigation menus designing principles

What are the key principles for designing user-friendly navigation menus?

Navigation menus are essential for helping users find what they need on your website or app. They can also showcase your creativity and innovation, if you design them well. But what are the key principles for making your menus user-friendly, accessible, and engaging? Here are some tips to consider.

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How To Conduct A UX Redesign

No matter what context you work in as a UX designer, at one point or another, you’ll probably be asked to redesign a user experience. At the start of your UX career, you might even conduct an unsolicited redesign to help build up your portfolio.

Either way, you might find yourself redesigning a website, an app, or the interface of … Read the rest

White Space in UX Design

White space is a technique used when creating design layouts to ensure that your page’s important elements and content have room to breathe. Using white space is quite simple. Whether you want to emphasize an image, a graphic, or some text, all you need to do is leave blank space around the particular item you want users to focus on. … Read the rest

Cours Product Discovery

Stay on Course During Product Discovery.

Product discovery is a messy, hard, and often thankless job. Quite frankly, there’s no way — or need — to sugarcoat this. Product discovery is also rarely linear, let alone foreseeable. There’s also no one-size-fits-all approach to doing it “perfectly.” As a result, product teams need to have high confidence in their ability to … Read the rest

Product manager vs. UX manager

Achieving the product vision vs. expressing it. I believe this is a nuanced, yet helpful way to think about the core difference between product managers and UX managers. Whereas product managers typically focus on meeting business goals and launching new customer experiences, UX managers concentrate on optimizing user interactions in order to cultivate delight.

Product managers and UX managers both

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Customer Journey Maps Examples

User journey maps are a remarkably effective way to visualize the user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place.

Let’s explore a couple of helpful customer journey templates to get started and how companies use them in practice.

This article is … Read the rest

Big Data and UX/UI Design Decisions

In the current age of digital transformation, there’s an astronomical quantity of data created every second, so much so that according to the World Economic Forum, by 2025, we’ll be generating 463 exabytes of data globally each day!

This overflow of data has given rise to a new phenomenon known as Big Data. The discipline of Big Data is changing … Read the rest