69.99% – average documented online shopping cart abandonment rate. Many of them can be fixed purely through design changes. Let’s take a look at just 1 of 140 examples in our new checkout research study. 17% of US online shoppers have abandoned an order in the past quarter solely due to a “too long / complicated checkout process”. Shoppers have abandoned a cart due to a “too long / complicated checkout process”.
If we focus only on checkout usability issues, the average large-sized e-commerce site can gain a 35.26% increase in conversion rate though better checkout design. The potential for a 35.26% increase in conversion rate translates to $260 billion worth of lost orders which are recoverable solely through a better checkout flow & design.