Strategic UX Research, conversely, is about attaining a deeper understanding of all the different users and their individual experiences.
Everyone learns more about what makes an excellent experience for users and customers and where the experience could be better. Every organization, big and small, benefits from Strategic UX Research. It delivers a human-centered approach, contributing to long-term success while providing immediate wins.
Strategic UX Research, conversely, is about attaining a deeper understanding of all the different users and their individual experiences. Everyone learns more about what makes an excellent experience for users and customers and where the experience could be better.
I’m referring to this interesting insight that compares tactical vs Strategic UX research. As usual, Jared Spool opines Strategic UX Research is how you connect to users deepest needs.