UX and user research is a critical component of the design process and should not be overlooked. It is essential to understand user before beginning any project to ensure that you are designing with them in mind.
The most common misconception about UX research is that it is just another form of market research or focus group. This couldn’t be further from the truth! Market research can give us insights into what people like and don’t like about specific products but does little to tell us why they feel this way and how their preferences compare with other potential users.
UX researchers spend time observing real users as they go about their everyday lives — whether at work or on a competitor’s website — to understand better who our user base is and what they want with the help of different UX research methods like usability testing, observation techniques, and more.
The most important thing to remember about UX research is that this type of experience will vary from person to person, depending on their age or gender. Hence, you want to aim for a universally balanced understanding of what people are looking for when navigating through the product in order to create an incredible user experience!
Why do we need UX research in the design process:
Most designers have a strong sense of how they want their product to function and the features they want it to include. But, designing without research is like building a house without an architect’s blueprints!
The UX designer researches user behavior and needs to create a coherent design encompassing all sides of the process and build a bridge between the users needs and wants, and a functional and beautiful design.
In the last couple of years, the process of doing proper UX research has been put on the agenda for companies that want to create a product that resonates with their customers and user group. Through this research, UX designers can create a design that reflects how people want to use the product, not simply what they think is the best way to use it.
“The UX research you do is the absolute foundation of the entire design process from start to finish. It prevents you from building the wrong product and will back you up with real data as to why you took certain design decisions.” Says Darvin Ryckaert — UX specialist at CHILIpublish.
We will look into some examples of why UX research is so essential for designing successful products and give you some general guidelines on how to do proper UX research. A lot has been written about UX research. However, many companies still don’t know exactly what this entails or why we need it to make our designs more effective and get customer satisfaction rates up.
The importance of user testing as part of design methodology
Designers are always looking for ways to improve their work. It’s often difficult to identify the flaws in design, and it can be tough to know where you could have improved on things. The best way to find out is by testing designs with real people, which is why user testing should be an essential part of any designer’s process.
Before you spend hours on a new project, have someone test different parts of it as you develop it.
Some things to have them test:
- navigating through the site
- signing up for an account and logging in
- trying various features of the site/app
Some of the best ways to do user testing are:
- Inviting people to test website or app in exchange for feedback.
- Designing a survey and sending it out to existing customers and new potential customers.
- Having friends, family members, coworkers, or others who could be potential users of the site/app, try navigating through it while you observe their experience.
Importance of user testing, she told in what way previous research results influenced her future design work:
“[…] The insights we gain during user research are very dependent on the industry and can’t be extrapolated to other niches. For example, let’s say a problem has multiple solutions, but only one is suitable for its specific industry, whereas the alternatives would be suitable to another. One solution could be used in both situations, but that wouldn’t be the best approach, would it?”
Varga continues: “Long story short, the solutions to complex problems are very much dependent on industry, context and users. In this case, users are the most prevalent variable because people working in a specific niche have the industry, the digital product, and the work environment as commonalities. They help us uncover specific needs and pain points that aren’t comparable to those found among users working in other industries.”
User testing can help designers solve problems with UX design by improving customer satisfaction rates and finding ways to increase conversion rates. It helps them make informed decisions on how they want to enhance designs before spending hours working on something that may not work as well as they had hoped. When done correctly, user tests provide valuable insight into what customers are looking for, so the designer can iterate quickly and get the traction it’s meant to get.