Digital • Experience
Metrics. Everyone wants them, and everyone needs them. Whether you’re a high school math teacher, an NFL scout or a digital marketer, metrics are how we all observe performance and make decisions.
In comparison to other marketing channels, digital marketing offers far more visibility to behaviors and actions. You can’t tell exactly how many people see billboard along the road, but you … Read the rest
Product managers are rare animals. They can be product designers, product strategists or product marketers – but they all have one thing in common: the ability to find a product-market fit. This separates an acceptable product manager from an excellent product manager.
Product managers are the driving force behind products and services that are changing our lives for the better. … Read the rest
UX and user research is a critical component of the design process and should not be overlooked. It is essential to understand user before beginning any project to ensure that you are designing with them in mind.
The most common misconception about UX research is that it is just another form of market research or focus group. This couldn’t be further … Read the rest
There are a number of common user interface design mistakes that should be avoided in order to create an effective and user-friendly interface.
One common mistake is to make the interface too complex. This can be overwhelming for users and make it difficult to navigate. It is important to keep the interface simple and intuitive.
Another common mistake is to … Read the rest
The list below contains most common methods and techniques used by UX Designers as they create great experiences for users. For each item on the list you’ll see additional links with some of the best practices available.
Let’s start!
A statement that maps out the key aspects of product: what it is, who it is for and how … Read the rest
Design thinking is no longer just a buzzword used to explain the process behind problem-solving in design. It’s a term that fully combines a way of thinking that includes creativity, analytics, and collaboration to resolve problems that may exist. Using a design thinking process, we can solve more complicated problems that require a … Read the rest
Great design is born out of great research. You’ve conducted research, analyzed the data, & have synthesized it into some great insights to share.
Now what?
Those insights are only as great as how effectively they’re communicated.
One way to communicate research findings with team or client is with a UX research report, but far too often they’re locked away … Read the rest
Writing effective questions for a discussion guide is critical in order to meet the research goals. When you start writing a discussion guide, it’s normal to worry about how many or how few questions you should prepare, whether or not questions are leading or confusing, and if they seem forced or unnatural.
The psychology is simple: view research participants as … Read the rest
User experience design, or UX design, is the process of creating products or services that are easy, enjoyable, and satisfying to use. UX design can have a huge impact on the success of a business, as it can improve customer loyalty, retention, conversion, and revenue. However, not everyone understands the value of UX design, especially clients or executives who may … Read the rest
UX design is a key factor for any product, as it’s important to identify blind spots that may hinder your ability to create a product that resonates with your target audience. Biases can creep in and prevent you from seeing where your product falls short. Every blind spot is a potential loss of user engagement and conversions, akin to a … Read the rest