Strategic UX Research

Strategic UX Research is how organizations connect their long-term direction and strategy to customers’ and users’ deepest needs. It’s been around for a while but only recently has caught the attention of top executives. Every organization, independent of its industry or nature, can benefit from Strategic UX Research. Strategic UX Research is a force multiplier. Organizations get more done with … Read the rest

Generative AI terminology

Generative AI is moving at an incredible pace, bringing with it a whole new raft of terminology. With articles packed full of terms like prompt injection, embeddings and funky acronyms like LoRA, it can be a little hard to keep pace. Generative AI refers to a class of artificial intelligence algorithms that are designed to create new and original content, … Read the rest