Customer Journey Maps Examples

User journey maps are a remarkably effective way to visualize the user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place.

Let’s explore a couple of helpful customer journey templates to get started and how companies use them in practice.

This article is … Read the rest

Why Design Systems fail?

Why most Design Systems fail – and how to cultivate success

Implementing a design system takes more than the creation of the system itself. I will argue that it is more important to focus strategic integration within an organization’s workflows and culture than it is to design a great system.

Having been involved in 3 design system rollouts in my

Read the rest

40 Design Thinking Success Stories

Design Thinking is a customer-centric development process that creates desirable products that are profitable and sustainable over their lifecycle. It goes beyond the traditional focus on the features and functions of a proposed product. Instead, it emphasizes understanding the problem to be solved, the context in which the solution will be used, and the evolution of that solution.

Read More:… Read the rest

Adopting a UX Approach

Adopting a Consistent, Clear, and Comprehensive Approach to UX that Aligns to Software Development

UX DESIGNERS HAVE A PROBLEM

Unlike with software development, where engineering approaches are generally well-defined and understood after 30+ years of the Internet at scale, UX design is still looked upon as a mysterious black box, or (worse) a brief step involving “prettying” up UI code … Read the rest

Big Data and UX/UI Design Decisions

In the current age of digital transformation, there’s an astronomical quantity of data created every second, so much so that according to the World Economic Forum, by 2025, we’ll be generating 463 exabytes of data globally each day!

This overflow of data has given rise to a new phenomenon known as Big Data. The discipline of Big Data is changing … Read the rest

Hypothesis driven design

Using hypothesis driven design and user research to validate design decisions in a digital service

Designing a new service by being data driven.

Hypothesis driven design is to make a conscious decision to design something in a specific way based on a belief or understanding, more often than not, an assumption. This is then validated through user research.

It is … Read the rest

Data-Heavy UX Design

How to Strategically Plan for Data-Heavy UX Design

Big data is ballooning. Yet, harmonizing complex data needs with a simple, clean, and useful user interface is a test for any UX designer today. Often, design (the tool for conveying a message) gets in the way of communication (the message or meaning hidden in the highland of raw data).

Peeling off … Read the rest