User journey maps are an effective way to visualize user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place. The downside is that journey maps are often too linear, too predictable, too neat — which is often exactly the opposite of what users … Read the rest
Category: Customer Journey Map
Why Journey Mapping Fails
The Top 10 Reasons Customer Journey Mapping Fails
And the number one reason customer journey mapping fails?
- It’s treated as a project. Projects have defined beginnings and endings – programs don’t. Effective journey mapping is the beginning of a continuous program to put your customers at the center of how you operate. When journey mapping is a project, it leads
User Journey Map Examples
Example 1: NN/group
Source: NN/group
We chose NN/group’s user journey map as the first example for one reason. It’s very simple and easy to recreate and can serve as the most basic template with all the crucial components inside. In this particular case, we’re looking at the user journey map of the Jumping Jamie, who is looking to switch … Read the rest
key techniques for UX redesign:
Here are some key techniques for UX redesign:
1. User Research:
- Surveys, Interviews, and Usability Testing: Gather insights directly from users about their experiences, pain points, and preferences.
- User Personas: Create detailed personas to represent different user types, focusing on their needs, behaviors, and goals.
- Journey Mapping: Map out the user’s journey through your product to identify friction points and
How To Conduct A UX Redesign
No matter what context you work in as a UX designer, at one point or another, you’ll probably be asked to redesign a user experience. At the start of your UX career, you might even conduct an unsolicited redesign to help build up your portfolio.
Either way, you might find yourself redesigning a website, an app, or the interface of … Read the rest
Customer Journey Maps Examples
User journey maps are a remarkably effective way to visualize the user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place.
Let’s explore a couple of helpful customer journey templates to get started and how companies use them in practice.
This article is … Read the rest