User journey maps are an effective way to visualize user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place. The downside is that journey maps are often too linear, too predictable, too neat — which is often exactly the opposite of what users … Read the rest
Category: Product Discovery
Product Discovery to Build Right Things
Product discovery is a process that cross functional product teams follow to reduce the uncertainty about a problem worth solving and a solution worth developing. This process ensures the development of products that are market-fit, provide a good user experience, and are aligned with the business strategy of the organization.
Why product discovery is important?
To find the right problem
… Read the restCours Product Discovery
Stay on Course During Product Discovery.
Product discovery is a messy, hard, and often thankless job. Quite frankly, there’s no way — or need — to sugarcoat this. Product discovery is also rarely linear, let alone foreseeable. There’s also no one-size-fits-all approach to doing it “perfectly.” As a result, product teams need to have high confidence in their ability to … Read the rest
Product Discovery Challenges
Product discovery helps to verify assumptions and identify risks before product development starts. The product discovery process helps to test assumptions and reduce uncertainty about a product idea. This article highlights the challenges and risks of product discovery activities.
Product discovery is a promising approach that requires the collaboration of product management, user experience and engineering teams. It focuses on … Read the rest
Adopting a UX Approach
Adopting a Consistent, Clear, and Comprehensive Approach to UX that Aligns to Software Development
UX DESIGNERS HAVE A PROBLEM
Unlike with software development, where engineering approaches are generally well-defined and understood after 30+ years of the Internet at scale, UX design is still looked upon as a mysterious black box, or (worse) a brief step involving “prettying” up UI code … Read the rest