Product Discovery to Build Right Things

Product discovery is a process that cross functional product teams follow to reduce the uncertainty about a problem worth solving and a solution worth developing. This process ensures the development of products that are market-fit, provide a good user experience, and are aligned with the business strategy of the organization.

Why product discovery is important?

To find the right problem

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Cours Product Discovery

Stay on Course During Product Discovery.

Product discovery is a messy, hard, and often thankless job. Quite frankly, there’s no way — or need — to sugarcoat this. Product discovery is also rarely linear, let alone foreseeable. There’s also no one-size-fits-all approach to doing it “perfectly.” As a result, product teams need to have high confidence in their ability to … Read the rest

Product Discovery Challenges

Product discovery helps to verify assumptions and identify risks before product development starts. The product discovery process helps to test assumptions and reduce uncertainty about a product idea. This article highlights the challenges and risks of product discovery activities.

Product discovery is a promising approach that requires the collaboration of product management, user experience and engineering teams. It focuses on … Read the rest

Adopting a UX Approach

Adopting a Consistent, Clear, and Comprehensive Approach to UX that Aligns to Software Development

UX DESIGNERS HAVE A PROBLEM

Unlike with software development, where engineering approaches are generally well-defined and understood after 30+ years of the Internet at scale, UX design is still looked upon as a mysterious black box, or (worse) a brief step involving “prettying” up UI code … Read the rest