Strategic UX Research

Strategic UX Research, conversely, is about attaining a deeper understanding of all the different users and their individual experiences.

Everyone learns more about what makes an excellent experience for users and customers and where the experience could be better. Every organization, big and small, benefits from Strategic UX Research. It delivers a human-centered approach, contributing to long-term success while providing immediate wins. … Read the rest

Research

The technology within Touch ID is some of the most advanced hardware and software that we’ve put into any device. The button is made from sapphire crystal—one of the clearest, hardest materials available. This protects the sensor and acts as a lens to precisely focus it on your finger. On iPhone and iPad, a steel ring surrounding the button detects … Read the rest