Strategic UX Research is how organizations connect their long-term direction and strategy to customers’ and users’ deepest needs. It’s been around for a while but only recently has caught the attention of top executives. Every organization, independent of its industry or nature, can benefit from Strategic UX Research. Strategic UX Research is a force multiplier. Organizations get more done with the same number of people. It delivers superpowers to the senior executives, enabling their organization to be a visionary market leader because the entire team has a better picture of how their product improves people’s lives.