Adopting a UX Approach

Adopting a Consistent, Clear, and Comprehensive Approach to UX that Aligns to Software Development

UX DESIGNERS HAVE A PROBLEM

Unlike with software development, where engineering approaches are generally well-defined and understood after 30+ years of the Internet at scale, UX design is still looked upon as a mysterious black box, or (worse) a brief step involving “prettying” up UI code … Read the rest

Problem Discovery & Framing

I am a great advocate of lean startup and while practicing this I received a clear understanding of problem and solution space of a product. Eventually, most of the Product team and PMs knowingly or unknowingly spend so much of time in solution space compared to problem discovery and framing. While interacting several PM every month during the engagement activity … Read the rest