Digital • Experience
The fidelity spectrum for wireframes and prototypes is vast. The UX design workflow will typically include paper sketches, basic low fidelity wireframes and/or high fidelity, interactive wireframes or prototypes.
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Achieving the product vision vs. expressing it. I believe this is a nuanced, yet helpful way to think about the core difference between product managers and UX managers. Whereas product managers typically focus on meeting business goals and launching new customer experiences, UX managers concentrate on optimizing user interactions in order to cultivate delight.
… Read the restProduct managers and UX managers both
User journey maps are a remarkably effective way to visualize the user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place.
Let’s explore a couple of helpful customer journey templates to get started and how companies use them in practice.
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