Low vs high fidelity wireframes:

Low fidelity prototype or high fidelity wireframes? Which one should you choose and when? All the answers plus great examples! The fidelity spectrum for wireframes and prototypes is vast. The UX design workflow will typically include paper sketches, basic low fidelity wireframes and/or high fidelity, interactive wireframes or prototypes.

With smart technology thriving in the digital sphere, high fidelity wireframes … Read the rest

Product manager vs. UX manager

Achieving the product vision vs. expressing it. I believe this is a nuanced, yet helpful way to think about the core difference between product managers and UX managers. Whereas product managers typically focus on meeting business goals and launching new customer experiences, UX managers concentrate on optimizing user interactions in order to cultivate delight.

Product managers and UX managers both

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Customer Journey Maps Examples

User journey maps are a remarkably effective way to visualize the user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place.

Let’s explore a couple of helpful customer journey templates to get started and how companies use them in practice.

This article is … Read the rest

Why Design Systems fail?

Why most Design Systems fail – and how to cultivate success

Implementing a design system takes more than the creation of the system itself. I will argue that it is more important to focus strategic integration within an organization’s workflows and culture than it is to design a great system.

Having been involved in 3 design system rollouts in my

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40 Design Thinking Success Stories

Design Thinking is a customer-centric development process that creates desirable products that are profitable and sustainable over their lifecycle. It goes beyond the traditional focus on the features and functions of a proposed product. Instead, it emphasizes understanding the problem to be solved, the context in which the solution will be used, and the evolution of that solution.

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Adopting a UX Approach

Adopting a Consistent, Clear, and Comprehensive Approach to UX that Aligns to Software Development

UX DESIGNERS HAVE A PROBLEM

Unlike with software development, where engineering approaches are generally well-defined and understood after 30+ years of the Internet at scale, UX design is still looked upon as a mysterious black box, or (worse) a brief step involving “prettying” up UI code … Read the rest