User journey maps

User journey maps are an effective way to visualize user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place. The downside is that journey maps are often too linear, too predictable, too neat — which is often exactly the opposite of what users … Read the rest

Measure And Show UX Impact

Great UX goes unnoticed simply because we don’t speak the language of business. Time to turn intuition into measurable value

How To Measure And Show UX Impact. With practical guidelines on how to track and articulate business impact of design work ↓


To visualize UX impact, we often use design KPI trees or design KPI graphs (see above). Both are … Read the rest

Design checklist

Checklist Design is a collection of the best UX practices paired with UI you need to provide a complete, honest and rewarding experience for your users.

With the knowledge of not just what to put on your screen but why it should be there, Checklist aims to build the understanding between the two as a relationship that’s integral to the … Read the rest

UX and IA designs.

Navigating the intersection of User Experience (UX) and Information Architecture (IA) can be akin to solving a complex puzzle. While IA focuses on organizing and structuring information to optimize findability and comprehension, UX Design takes a broader approach, considering overall user satisfaction and usability.

UX design focuses on the overall feel and interaction with the product, while IA is concerned

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Navigation menus designing principles

What are the key principles for designing user-friendly navigation menus?

Navigation menus are essential for helping users find what they need on your website or app. They can also showcase your creativity and innovation, if you design them well. But what are the key principles for making your menus user-friendly, accessible, and engaging? Here are some tips to consider.

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Navigation menu designing mistakes

Most common mistakes when designing navigation menus?

Navigation menus are essential for any website, as they help users find what they are looking for and navigate through different pages. However, designing effective and user-friendly navigation menus is not as easy as it may seem. There are many common mistakes that can ruin the usability and aesthetics of your website, and … Read the rest

key techniques for UX redesign:

Here are some key techniques for UX redesign:

1. User Research:

  • Surveys, Interviews, and Usability Testing: Gather insights directly from users about their experiences, pain points, and preferences.
  • User Personas: Create detailed personas to represent different user types, focusing on their needs, behaviors, and goals.
  • Journey Mapping: Map out the user’s journey through your product to identify friction points and
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How To Conduct A UX Redesign

No matter what context you work in as a UX designer, at one point or another, you’ll probably be asked to redesign a user experience. At the start of your UX career, you might even conduct an unsolicited redesign to help build up your portfolio.

Either way, you might find yourself redesigning a website, an app, or the interface of … Read the rest

White Space in UX Design

White space is a technique used when creating design layouts to ensure that your page’s important elements and content have room to breathe. Using white space is quite simple. Whether you want to emphasize an image, a graphic, or some text, all you need to do is leave blank space around the particular item you want users to focus on. … Read the rest

Why Everything should be made as simple?

What exactly did Einstein mean by “Everything should be made as simple as possible, but not simpler”?

Einstein’s quote “Everything should be made as simple as possible, but not simpler” emphasizes the importance of clarity and simplicity in understanding complex concepts. Here’s a breakdown of its meaning:

  1. Simplicity in Explanation: Einstein advocated for simplifying ideas to make them more
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