Product manager vs. UX manager

Achieving the product vision vs. expressing it. I believe this is a nuanced, yet helpful way to think about the core difference between product managers and UX managers. Whereas product managers typically focus on meeting business goals and launching new customer experiences, UX managers concentrate on optimizing user interactions in order to cultivate delight.

Product managers and UX managers both

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Customer Journey Maps Examples

User journey maps are a remarkably effective way to visualize the user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place.

Let’s explore a couple of helpful customer journey templates to get started and how companies use them in practice.

This article is … Read the rest

40 Design Thinking Success Stories

Design Thinking is a customer-centric development process that creates desirable products that are profitable and sustainable over their lifecycle. It goes beyond the traditional focus on the features and functions of a proposed product. Instead, it emphasizes understanding the problem to be solved, the context in which the solution will be used, and the evolution of that solution.

Read More:… Read the rest

Adopting a UX Approach

Adopting a Consistent, Clear, and Comprehensive Approach to UX that Aligns to Software Development

UX DESIGNERS HAVE A PROBLEM

Unlike with software development, where engineering approaches are generally well-defined and understood after 30+ years of the Internet at scale, UX design is still looked upon as a mysterious black box, or (worse) a brief step involving “prettying” up UI code … Read the rest

Big Data and UX/UI Design Decisions

In the current age of digital transformation, there’s an astronomical quantity of data created every second, so much so that according to the World Economic Forum, by 2025, we’ll be generating 463 exabytes of data globally each day!

This overflow of data has given rise to a new phenomenon known as Big Data. The discipline of Big Data is changing … Read the rest

Hypothesis driven design

Using hypothesis driven design and user research to validate design decisions in a digital service

Designing a new service by being data driven.

Hypothesis driven design is to make a conscious decision to design something in a specific way based on a belief or understanding, more often than not, an assumption. This is then validated through user research.

It is … Read the rest

Designing for accessibility

Designing for Disability accessibility:
The whole point of technology is to make our lives easier. It helps us save time and effort so we can focus on what’s really important in life rather than on the mundane tasks we need to complete.

While it could be difficult to completely eliminate barriers because of the specific needs of people with particular … Read the rest

Accessibility in UX design

An estimated 1.3 billion people – or 1 in 6 people worldwide – experience disability at some point. Disabilities come in all shapes and sizes and can be temporary or permanent. Embracing accessibility isn’t only the right thing to do, but also a tremendous opportunity for business growth and impact.

The role of accessibility in UX design

As Hugo BernierRead the rest

Content Design System

Intuit Content Design System (https://lnkd.in/eGyBUrZ2), a comprehensive system for content designers, UX writers and IA architects that covers voice and tone, accessibility and inclusion, style, wording, AI, marketing and how to talk to customers. Neatly put together by fine folks at Intuit. 👏🏼👏🏽👏🏾

Words matter. The way how they are spoken matters, too. The voice and tone. The rhythm and … Read the rest