UX and IA designs.

Navigating the intersection of User Experience (UX) and Information Architecture (IA) can be akin to solving a complex puzzle. While IA focuses on organizing and structuring information to optimize findability and comprehension, UX Design takes a broader approach, considering overall user satisfaction and usability.

UX design focuses on the overall feel and interaction with the product, while IA is concerned

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Hypothesis driven design

Using hypothesis driven design and user research to validate design decisions in a digital service

Designing a new service by being data driven.

Hypothesis driven design is to make a conscious decision to design something in a specific way based on a belief or understanding, more often than not, an assumption. This is then validated through user research.

It is … Read the rest