UX Metrics in AI era

Tracking key UX metrics in AI involves measuring how effectively users interact with and perceive AI-powered products. Key metrics include task success rate, time on task, user error rate, System Usability Scale (SUS), Net Promoter Score (NPS), and Customer Satisfaction (CSAT). These metrics help assess usability, user satisfaction, and overall effectiveness of the AI product.

By tracking these metrics, we … Read the rest

Data-driven UX design

Data-driven UX design is an approach where designers use data and analytics to inform and improve user experience (UX) design decisions. It involves gathering, analyzing, and interpreting user data to understand their needs, preferences, and behaviors, moving away from relying solely on intuition or assumptions.

Discover how data-driven design is transforming the UX landscape. This step-by-step guide offers real-life … Read the rest

UX metrics alignment


UX metrics should be aligned with engineering metrics to demonstrate the tangible impact of user experience improvements on product performance and business goals, creating a unified view of success and fostering better cross-functional collaboration and trust.

By connecting metrics like task success rate and NPS with engineering outcomes such as error rates and performance, organizations can ensure that design decisions … Read the rest

Measure And Show UX Impact

Great UX goes unnoticed simply because we don’t speak the language of business. Time to turn intuition into measurable value

How To Measure And Show UX Impact. With practical guidelines on how to track and articulate business impact of design work ↓


To visualize UX impact, we often use design KPI trees or design KPI graphs (see above). Both are … Read the rest

UX team structure

The 3 types of UX team structures

A UX team structure clearly defines the roles and responsibilities of each team member, to whom they should report, and how they’ll work with other teams. How you organize your UX team depends on many factors, including product needs, resources, UX work needed, and company culture. To help you choose what team structure … Read the rest

Tracking key UX metrics

Tracking key UX metrics is crucial for understanding user behavior and identifying areas for improvement in product design.

Key metrics include task success rate, time on task, error rate, Net Promoter Score (NPS), and System Usability Scale (SUS). These metrics help assess usability, satisfaction, and efficiency, guiding design decisions to create a better user experience.

Key UX Metrics:

  • Task Success
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Measuring UX

Measuring UX is an essential and must-have stage in your design process that with a reasonable effort, can give you an objective assessment of your product in a matter of days.

Measuring UX can also be used for:

  1. Comparing previous and new versions of the product
  2. Comparing your product with competitors
  3. Getting industry evaluation standards (NPS, SUS, SEQ…)

I invite … Read the rest

Sizing UX deliverables

This is a method called Relative Sizing for UX teams to improve project estimations. Instead of estimating work based on time, which is often inaccurate, this method focuses on estimating based on three variables: effort, complexity, and risk.

Here’s how the process works:

  1. The UX team lists all their deliverables and creates checklists for each.
  2. The team
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How To Conduct A UX Redesign

No matter what context you work in as a UX designer, at one point or another, you’ll probably be asked to redesign a user experience. At the start of your UX career, you might even conduct an unsolicited redesign to help build up your portfolio.

Either way, you might find yourself redesigning a website, an app, or the interface of … Read the rest