Healthcare UX Design

Healthcare UX really is design with zero room for error, yet users rarely get a choice. Love the focus on tasks over titles.

Healthcare UX Design Playbook (+ Figma Kits). With practical guides, design systems and case studies on medical products and healthcare systems ↓

✅ Healthcare grows 10.40% per year, but lags behind in UX.
✅ Mostly focused on … Read the rest

Data-driven decision-making in User Experience (UX)

Data-driven decision-making (DDDM) in User Experience (UX) is the practice of using quantitative and qualitative data to inform design choices, rather than relying solely on intuition or assumptions. This approach helps align design decisions with real user behaviors and needs, leading to more effective and user-centric products. 

The Process of Data-Driven UX Decision Making

A typical workflow for … Read the rest

Mapping UX to consequence effects

How to map UX second and third order effects?

To map UX second and third order effects, start by using journey maps and empathy maps to visualize the user’s experience and identify immediate reactions to design changes. Then, apply techniques like laddering questions during user research to dig deeper into how users respond to changes and uncover unintended consequences that … Read the rest

UX butterfly effect

“UX butterfly effect” –  Unintended consequences of Design

small design choices can have big, unexpected effects on how people use a product or website. For example, a tiny change in a button or a loading animation might seem minor, but it could make users more or less likely to stay on a site, or even change their behavior in ways … Read the rest

Product design vision (AI Query)

Setting holistic, long-term product design vision and ways to achieve it

In UX leadership, a holistic, long-term vision is the “North Star” that prevents a design team from becoming a “feature factory.” It’s not just about how the product looks in two years; it’s about the emotional and functional state you want the user to reach.

Here is a framework … Read the rest