How to choose and prioritize UX work, is Product Design Eisenhower Matrix by Dragan Babic (https://draganbabic.com/blog/product-design-eisenhower-matrix/):
– If clarity is high, and risk is low: measure, focus on refinement and improvements.
– If clarity is high, and risk is high: you need to make sure you are attacking from the right angle.
– If clarity is low, and risk is high: do a lot of research before you make anything tangible.
– If clarity is low, and risk is low: just execute iterate, as fast, as cheap, and as much as possible.
Just a few little tools that are always on my mind when prioritizing design or research work.
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The Eisenhower matrix reframe is smart. Too often we justify research by saying “more
research = better decisions,” but really it depends on your clarity and risk level. Low
clarity + high risk = yes, research hard. Low clarity + low risk = ship fast and iterate.
That nuance changes how teams actually work. And the bit about authority fears questioning
and blocking research—that’s organizational psychology 101 that doesn’t get enough attention in design conversations.