Product Discovery to Build Right Things

Product discovery is a process that cross functional product teams follow to reduce the uncertainty about a problem worth solving and a solution worth developing. This process ensures the development of products that are market-fit, provide a good user experience, and are aligned with the business strategy of the organization.

Why product discovery is important?

To find the right problem

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Cours Product Discovery

Stay on Course During Product Discovery.

Product discovery is a messy, hard, and often thankless job. Quite frankly, there’s no way — or need — to sugarcoat this. Product discovery is also rarely linear, let alone foreseeable. There’s also no one-size-fits-all approach to doing it “perfectly.” As a result, product teams need to have high confidence in their ability to … Read the rest

40 Design Thinking Success Stories

Design Thinking is a customer-centric development process that creates desirable products that are profitable and sustainable over their lifecycle. It goes beyond the traditional focus on the features and functions of a proposed product. Instead, it emphasizes understanding the problem to be solved, the context in which the solution will be used, and the evolution of that solution.

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Hypothesis driven design

Using hypothesis driven design and user research to validate design decisions in a digital service

Designing a new service by being data driven.

Hypothesis driven design is to make a conscious decision to design something in a specific way based on a belief or understanding, more often than not, an assumption. This is then validated through user research.

It is … Read the rest

Design tradeoffs

Discover ways to please most of the users most of the time

Everyone talks about design principles as if we can create the best products as long as we push for the maximum on each design principle slider.

In reality, sometimes we need to compromise one design principle for another. More often, we need to deal with the conflicting interests … Read the rest

Problem Discovery & Framing

I am a great advocate of lean startup and while practicing this I received a clear understanding of problem and solution space of a product. Eventually, most of the Product team and PMs knowingly or unknowingly spend so much of time in solution space compared to problem discovery and framing. While interacting several PM every month during the engagement activity … Read the rest