Product discovery is a process that cross functional product teams follow to reduce the uncertainty about a problem worth solving and a solution worth developing. This process ensures the development of products that are market-fit, provide a good user experience, and are aligned with the business strategy of the organization.
Category: Design Thinking
Cours Product Discovery
Stay on Course During Product Discovery.
Product discovery is a messy, hard, and often thankless job. Quite frankly, there’s no way — or need — to sugarcoat this. Product discovery is also rarely linear, let alone foreseeable. There’s also no one-size-fits-all approach to doing it “perfectly.” As a result, product teams need to have high confidence in their ability to … Read the rest
40 Design Thinking Success Stories
Design Thinking is a customer-centric development process that creates desirable products that are profitable and sustainable over their lifecycle. It goes beyond the traditional focus on the features and functions of a proposed product. Instead, it emphasizes understanding the problem to be solved, the context in which the solution will be used, and the evolution of that solution.
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Hypothesis driven design
Using hypothesis driven design and user research to validate design decisions in a digital service
Designing a new service by being data driven.
Hypothesis driven design is to make a conscious decision to design something in a specific way based on a belief or understanding, more often than not, an assumption. This is then validated through user research.
It is … Read the rest
Why use the double diamond UX design process?
What is the double diamond design process?
The double diamond UX design process originated in 2005, thanks to the British Design Council. It was created to help UX designers finish tasks more efficiently while yielding the best possible results. It’s no secret to UX designers that ideating a solution to a problem can be anything but linear — and that’s … Read the rest
Problem solving with Design thinking
A solution-based angle of problem-solving in design
Design thinking is no longer just a buzzword used to explain the process behind problem-solving in design. It’s a term that fully combines a way of thinking that includes creativity, analytics, and collaboration to resolve problems that may exist. Using a design thinking process, we can solve more complicated problems that require a … Read the rest
Design tradeoffs
Discover ways to please most of the users most of the time
Everyone talks about design principles as if we can create the best products as long as we push for the maximum on each design principle slider.
In reality, sometimes we need to compromise one design principle for another. More often, we need to deal with the conflicting interests … Read the rest
Problem Discovery & Framing
I am a great advocate of lean startup and while practicing this I received a clear understanding of problem and solution space of a product. Eventually, most of the Product team and PMs knowingly or unknowingly spend so much of time in solution space compared to problem discovery and framing. While interacting several PM every month during the engagement activity … Read the rest