How To Measure UX and Design Impact (Google Doc) (https://smashed.by/mav26), a free 2h-deep dive into UX metrics, design KPIs, KPI trees, product strategy and how to build a strong case for your incredible impact on business — with all video recordings, slides and examples in one single place. Share with your friends and colleagues — no strings attached!
Google Doc (slides, videos, links): https://smashed.by/mav26
All slides (PDF): https://lnkd.in/dZ3Bv3GP
Full 2h-video recording: https://lnkd.in/dkwbXmdG
Zoom video backup: https://lnkd.in/dSvtizgQ
UX Metrics and KPIs Cheatsheet: https://lnkd.in/dBY2k9br
Key takeaways:
1. Reality is non-linear → doesn’t map with linear journey maps.
2. You’re accountable for your metrics → pick them very carefully.
3. Usually we get solutions to implement, not problems to solve.
4. Reality is “Reverse Double Diamond”: solution → problem.
5. Value architecture connects design work with business goals.
6. Correlation ≠ causation → often there is a 3rd factor in play.
7. Measure what hurts: impact is unblocking bottlenecks.
8. Priorities are shaped by frequency, severity and effort.
9. Always measure what people really do + how they feel.
10. TARS: Target users + Adoption + Retention + Satisfaction.
11. Key question 1: “What are users trying to achieve?”
12. Key question 2: “What do they need to get there?”
13. For key tasks, aim for >80% task success rate.
14. UX metrics → (mostly) leading, business metrics → lagging.
15. Show impact through the lens of Customer Lifetime Value (CLV).
16. It means frequency of use ↑, avg. purchase value ↑, lifespan ↑.
17. Cost of Acquisition is directly connected to CLV.
17. Refining error msgs is often the highest-impact “quick win”.
18. Make friends with Support, Sales and Customer Success.
19. Effort-Value curves: prioritize based on value + effort over time.
20. Tweak language: consistency → efficiency, empathy → reliability.
21. UX snapshots: baseline, current, target, industry benchmark.
22. Local + global metrics: specific features + product health.
23. Research is a great way to minimize and mitigate risks.
24. Onion layers: executives only see ~10% of pain points.
25. UX scorecards start with 3–4 metrics to track progress.
