Big Data and UX/UI Design Decisions

In the current age of digital transformation, there’s an astronomical quantity of data created every second, so much so that according to the World Economic Forum, by 2025, we’ll be generating 463 exabytes of data globally each day!

This overflow of data has given rise to a new phenomenon known as Big Data. The discipline of Big Data is changing … Read the rest

Hypothesis driven design

Using hypothesis driven design and user research to validate design decisions in a digital service

Designing a new service by being data driven.

Hypothesis driven design is to make a conscious decision to design something in a specific way based on a belief or understanding, more often than not, an assumption. This is then validated through user research.

It is … Read the rest

Data-Heavy UX Design

How to Strategically Plan for Data-Heavy UX Design

Big data is ballooning. Yet, harmonizing complex data needs with a simple, clean, and useful user interface is a test for any UX designer today. Often, design (the tool for conveying a message) gets in the way of communication (the message or meaning hidden in the highland of raw data).

Peeling off … Read the rest

Designing for accessibility

Designing for Disability accessibility:
The whole point of technology is to make our lives easier. It helps us save time and effort so we can focus on what’s really important in life rather than on the mundane tasks we need to complete.

While it could be difficult to completely eliminate barriers because of the specific needs of people with particular … Read the rest

Conveying the Value of UX research

How do you prove the value of UX research? If stakeholder in a time crunch, to prove the value of UX research: It’s vital to demonstrate UX research’s impact quickly. To navigate this challenge:

  • Showcase past success: Reference previous projects where UX insights drove positive outcomes.
  • Quantify impact: Use metrics to illustrate the tangible benefits of user research.
  • Speed up
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UX leadership role transitioning

Here’s how you can navigate the key challenges of transitioning into a UX leadership role.

Transitioning into a UX leadership role can be a pivotal moment in your career. You’re stepping into a position where your decisions will have a significant impact on not just the products but also on the people you lead. This journey comes with unique challenges … Read the rest

Shorten the bug iteration loop




As creators of guidelines, our Design Systems team is compelled to follow them. Not just ours — WCAG, HIG, Material Design, Android Auto… the list goes on & on. This is expected, table stakes, for our team because it has been and continues to be a huge selling point for our system. “Use Lyft Product Language and get guideline adherence … Read the rest

UX strategy

UX strategy vs UX design strategy

Yes, there is a pretty fundamental difference in that UX strategy focuses on the “how” and “why” of the chosen user experience of a product in relation to the companies policies, interests, and needs; UX design strategy deals with how those designs move forward within the context of the company’s overall UX strategy and … Read the rest

Wizard Design

Two of the most popular patterns of getting data inputs from users on the web (but also in applications) are represented by forms and wizards.

While the electronic form mimics the paper form (a page with empty fields that can be filled by the user with the needed information), wizards are actual micro-applications that guide the user through a sequence Read the rest