Information architecture is a complex and difficult field to define. Unlike information strategy, which is carried out by information strategists, or interaction design, which is carried out by designers, information architect is not a job title. It is more of a role that crosses several disciplines – UX design is one of them. In this article, we will discuss what … Read the rest
Design tradeoffs
Discover ways to please most of the users most of the time
Everyone talks about design principles as if we can create the best products as long as we push for the maximum on each design principle slider.
In reality, sometimes we need to compromise one design principle for another. More often, we need to deal with the conflicting interests … Read the rest
UX book recommendation
A resource for the study of humans and design:
The usability bibles
These are the basic texts which are either well known, have been around for a long time or are historically significant in the formation of our craft.
- Prioritizing Web Usability — by the one and only Jakob Nielsen
- The Design of Everyday Things, by Don Norman, obvs.
Problem Discovery & Framing
I am a great advocate of lean startup and while practicing this I received a clear understanding of problem and solution space of a product. Eventually, most of the Product team and PMs knowingly or unknowingly spend so much of time in solution space compared to problem discovery and framing. While interacting several PM every month during the engagement activity … Read the rest
UX Migration of Legacy Applications
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1. ASSESS IMPACT ON USERS
When migrating your legacy application, first you need to identify the reasons for the migration. There are 3 angles to consider: the business goals, technical drivers and impact on users.
The area that is often overlooked is the impact on users. When that happens, the business misses out on an opportunity to significantly enhance … Read the rest
Product Design vs. UX Design:
Product designers and UX designers are both involved with the design of a product. However, product designers also have an eye for how well the product works with customer experience, while UX designers focus on the user’s interaction with the design itself. This article will help you understand what sets them apart from each other and their similarities so that … Read the rest
Conversion Rate Optimization
If you are in the business of online marketing, then conversion rates are a term you should know well. Conversion rate optimization (CRO) refers to all procedures and techniques used to increase website conversions. You might wonder what factors contribute to CRO? The answer is UX, usability, brand trustworthiness, and relevance. To ensure investment in CRO pays off in the … Read the rest
User experience to improve productivity
There is no one-size-fits-all answer to this question, as the best way to improve employee productivity through user experience design will vary depending on the specific company, industry, and employees involved. However, there are some general principles that can be followed to help create a more productive work environment for employees.
One way to improve employee productivity through user experience … Read the rest
Improve conversion rate optimisation efforts
There’s no surefire answer for how to continuously improve conversion rate optimisation (CRO) efforts, but there are a few key things you can do to keep campaigns on the right track.
First, keep testing new ideas and hypotheses – even if something is working well, there’s always room for improvement.
Second, track results and KPIs carefully, so you can identify … Read the rest
UX is the key to success for businesses
User experience (UX) design challenges are the key to success for businesses in the 21st century. They help businesses understand their customers better and identify areas where they can improve their products and services.
Design challenges also help businesses stay ahead of the competition by constantly innovating and improving their user experience. With the ever-changing landscape of technology, it is … Read the rest