AI usage in UX

Artificial intelligence can’t replace talented UX designers, but it can help them do incredible work. Of course, AI is great for automating routine tasks and speeding up certain processes—but that’s just the beginning! Once you know exactly what AI is capable of and how to use it effectively, you’ll unlock countless opportunities for improvement, optimisation, and discovery. Time waits for … Read the rest

UX Research Without Users

How to Run UX Research Without Access To Users. With practical techniques to avoid guesswork and gather insights if you can’t talk directly to users.

These are some very practical and realistic insights. Having worked in a small team, leading enterprise level financial product design, these are the techniques we use day in and out to gather user insights. Sales … Read the rest

Strategic UX Research

Strategic UX Research, conversely, is about attaining a deeper understanding of all the different users and their individual experiences.

Everyone learns more about what makes an excellent experience for users and customers and where the experience could be better. Every organization, big and small, benefits from Strategic UX Research. It delivers a human-centered approach, contributing to long-term success while providing immediate wins. … Read the rest

Direct to Mobile (D2M).

Mobile phones on the other hand offer convenience. What if the world of broadband “converged” with the world of broadcast? If that happened on your phone, you could use the internet to do video calls and WhatsApp and switch to broadcast if you wanted to watch an IPL match lag free. It’s like having a satellite television on your phone. … Read the rest