Design | Experience
How people scan information on the web (top 5 patterns)
People don’t read online—they scan. When people scan information on the web, they typically follow a few common patterns:
1️⃣ F-shaped pattern. The f-shaped scanning pattern, identified by Nielsen Norman Group in their eye-tracking studies, describes a common way users scan text-heavy web pages such as articles. People first scan … Read the rest
Does the Double Diamond need fixing?
TL;DR: No—but let’s talk about how to make it work in practice.
First, a quick overview of the Double Diamond:
1️⃣ Discover: Understand what the problem is, usually by talking to or observing customers.
2️⃣ Define: Use discovery insights to reframe and define a clear problem statement.
3️⃣ Develop: Co-create and explore different solutions … Read the rest
UX strategic thinking is a long-term, user-centered approach that aligns business objectives with user needs to create a successful and valuable product experience. It involves understanding the broader business context, using data to inform decisions, envisioning future outcomes, and collaborating across departments to ensure design efforts drive sustained user engagement and business growth.
Key Components of UX Strategic Thinking… Read the rest
OKR in Product Design: How to Effectively Implement Objectives and Key Results
In today’s fast-paced world, setting clear and achievable goals is critical to personal and professional success. Today, there are many different techniques that help individuals and companies set goals and create a plan to achieve them. Among the popular ones are :
Balanced Scorecard,
Hoshin Kanri, … Read the rest
UX design plays a crucial role in developing optimal security tools—a notion that the cybersecurity industry often overlooks. If cyber product teams fail to treat cybersecurity and UX design as merged priorities, the user experience almost always suffers. Management apps such as Notion and Monday provide great examples of the success that comes at least in part because of great … Read the rest
Measuring UX is an essential and must-have stage in your design process that with a reasonable effort, can give you an objective assessment of your product in a matter of days. UX benchmarking, scoring, and analyzing the results help to eliminate non-objective evaluation and human biases. In addition, this method transforms your “project” into a “product”.
Measuring UX can also … Read the rest
How to choose right UX research methods
Selecting the best UX research method depends on the situation and the goal of your research.
Two key criteria help guide this choice:
✅ Situation vs. Solution
✅ Qualitative vs. Quantitative
📕 Situation vs solution
This criterion distinguishes whether you are exploring a problem space or evaluating a solution.
Situation research is all … Read the rest
If your design doesn’t change the user behavior, you’re doing it wrong. UX design is all about convincing users to make decisions and change behaviors.
Showing up daily for a lesson, buying a product, subscribing to a service, playing a game, improving health, and managing finances are all examples of how we want to persuade users to do something.
This … Read the rest
A Practical Guide
UX strategy is the process of planning and orchestrating the user experience of a product or service. It’s about making sure that all the different aspects of the user experience—from research and discovery, to design and testing—are working together towards a common goal.
While UX design is the process behind creating delightful, user-friendly products, UX strategy is … Read the rest
Understanding your customer experience is the key to improving it, and the best way to find out what customers do, think, and feel while interacting with your company is by creating a customer journey map. This visual representation shows how a customer uses your product or service, or the decision-making process that turns a potential user into a customer.
10 … Read the rest