Strategic UX Research

Strategic UX Research is how organizations connect their long-term direction and strategy to customers’ and users’ deepest needs. It’s been around for a while but only recently has caught the attention of top executives. Every organization, independent of its industry or nature, can benefit from Strategic UX Research. Strategic UX Research is a force multiplier. Organizations get more done with … Read the rest

Generative AI terminology

Generative AI is moving at an incredible pace, bringing with it a whole new raft of terminology. With articles packed full of terms like prompt injection, embeddings and funky acronyms like LoRA, it can be a little hard to keep pace. Generative AI refers to a class of artificial intelligence algorithms that are designed to create new and original content, … Read the rest

UX Mentorship

A good UX (user experience) mentor can help you unlock user’s potential as a designer and achieve success in user’s career. They can provide guidance, advice and insights that help you grow as a designer and improve user’s skills. But finding a good UX mentor is not always easy. It takes time and effort to find someone who is right … Read the rest

Predict the Behavior of Users

The design of an application affects the experience that the user has with it. How do you know what users are thinking? The Five Principles of UX Design Psychology can help you gain insight into customer’s minds by predicting their behavior and needs.

In this article, we will discuss each principle and show how they apply to real-world scenarios. We’ll also … Read the rest