Design | Experience
The Top 10 Reasons Customer Journey Mapping Fails
And the number one reason customer journey mapping fails?
The System Usability Scale (SUS) is a quick, efficient, and cost-effective method for evaluating product usability from the user’s perspective. Developed by John Brooke in 1986, SUS has been extensively tested for nearly 30 years and remains a trusted industry standard for assessing user experience (UX) across various systems.
More Reading:
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UX goals are essential because they guide your team, helping them understand what they need to achieve and how. These goals also serve as milestones, assisting teams to track progress toward the overall product or service objectives. Goals allow you to aim. They provide a benchmark to measure your product’s success or failure.
Let’s say … Read the rest
Personal favorite picks:
1. Understand the industry and context of use
2. Embrace negative space
3. Establish a clear hierarchy with size, color, and spacing
4. Achieve simplicity through thoughtful reduction
5. Good design is as little design as possible
6. Offer contextual hints and tips
7. Implement progressive disclosure
8. Design to encourage user actions
9. Limit font and … Read the rest
The right UI can elevate an application from functional to unforgettable, making the difference between a user who engages once and one who returns time and again.
Crafted to be your ultimate roadmap in the journey of UI design. Whether you are a seasoned designer looking to refresh your approach or a novice eager to learn the ropes, these rules … Read the rest
Checklist Design is a collection of the best UX practices paired with UI you need to provide a complete, honest and rewarding experience for your users.
With the knowledge of not just what to put on your screen but why it should be there, Checklist aims to build the understanding between the two as a relationship that’s integral to the … Read the rest
To effectively transform business goals into SMART goals, ensure each objective is Specific, Measurable, Achievable, Relevant, and Time-bound. This framework helps clarify what needs to be done, how to track progress, and ensures goals are realistic and aligned with overall business objectives, all within a defined timeframe.
Here’s a breakdown of each component:
1. Specific:
Figma workflow can be effectively powered by these 8 plugin categories, ensuring efficient and high-quality UI/UX design: Icons,
Balancing usability and security involves integrating user-centered design with robust security measures to create systems that are both user-friendly and secure. This is achieved by minimizing user friction with intuitive interfaces, streamlining processes with tools like single sign-on (SSO) and biometric authentication, automating security tasks where possible, and involving users in the design and decision-making process.
Continuous evaluation, adaptive … Read the rest
I keep meeting designers who say
“I can’t afford a UX course.”
Meanwhile…
Google teaches UX online.
University of Michigan teaches UX online.
California Institute of the Arts teaches UI design online.
Georgia Institute of Technology teaches HCI online.
And most designers?
Still stuck watching random reels.
If you feel behind…
If you feel like an imposter…
Stop guessing.
Start … Read the rest