Fail fast, learn fast

Fail fast, learn fast” in UX is a Lean UX and Design Thinking philosophy where teams quickly test assumptions, designs, and prototypes to uncover issues early, thereby minimizing risk and cost

The core principle is that rapid, early failures provide valuable data for informed decision-making and iterative improvements, leading to better products by learning from mistakes and refining the … Read the rest

UX Metrics in AI era

Tracking key UX metrics in AI involves measuring how effectively users interact with and perceive AI-powered products. Key metrics include task success rate, time on task, user error rate, System Usability Scale (SUS), Net Promoter Score (NPS), and Customer Satisfaction (CSAT). These metrics help assess usability, user satisfaction, and overall effectiveness of the AI product.

By tracking these metrics, we … Read the rest

UX in 2025

In 2025, UX design is heavily influenced by AI, personalization, and the need for seamless, intuitive interactions across various platforms and devices.

Designers are focusing on hyper-personalization, voice interfaces, and accessibility, while also grappling with ethical considerations surrounding AI and data privacy.

UX in 2025 isn’t about looking good.
It’s about layering the right principles so your product survives real-world … Read the rest

Design hiring optimization

The best design teams aren’t hiring more people. They’re optimizing the overlaps between UX, UI, and Research. Where’s the line between UX, UI, and Researchers? In most cases, they crossover. UX design is often combined with UI design, creating the UX/UI designer role. All three may make up a Product Designer. However, they are distinct roles. For example, User Researchers … Read the rest

Mental Models for UX Strategists

Mental models are the shortcuts we all use to navigate the world. The better you understand them, the better you can design for them. Good design isn’t just pixels and interactions. It’s about how people think, decide, and act. The best UX isn’t just beautiful it’s aligned with how humans really think.

16 Mental Models for UX Strategists

1. First … Read the rest

Enterprise Software UX Design

Creating a streamlined, considered, and well-documented system for designing and building enterprise software is one of the best investments you can make in your product.

A proper enterprise design system can provide not only a better, more consistent user experience, but also efficiency for your design and development teams.

What is a design system? While definitions may vary, at Fuzzy … Read the rest

Leadership KPIs

Metrics don’t replace leadership—

They reveal it:

Great leaders don’t guess,
they measure what matters.

Because what you track
shows what you value—

And what you value
shapes your results.

Here are a few simple ways
to track better leadership:

🟥Strategy
• Measure if projects actually make an impact.
• Watch your market position and key changes.

🟨Engagement
• See … Read the rest

Design deliberation

UX design deliberation refers to the thoughtful consideration and careful decision-making process a UX designer undertakes throughout the design process, involving research, analysis, ideation, testing, and iteration to create intuitive, user-friendly products.

It’s the process of gathering data, understanding user needs, and weighing different design approaches to arrive at the best solutions, ensuring the final product provides a gratifying … Read the rest