Product Metrics: The Ultimate Guide (+free links):
1. Frameworks:
– North Star Framework 101 (PDF):
– Google HEART framework
2. Techniques:
– Cohort Analysis
– Customer Segmentation: https://lnkd.in/esezNevG
3. Types of metrics: https://lnkd.in/daKCrG-w
– Vanity vs. actionable metrics
– Qualitative vs. quantitative metrics
– Exploratory vs. reporting metrics
– Lagging vs. leading metrics
4. What makes a good metric?
– A good metric is understandable
– A good metric is comparative
– A good metric is a ratio or rate
– A good metric is behavior changing
5. The Ultimate List of Product Metrics (PDF):
– Acquisition Metrics
– Activation Metrics
– Engagement Metrics
– Retention Metrics
– Revenue Metrics
– Referral Metrics
6. Recommended books:
– Lean Analytics by Alistair Croll and Ben Yoskovitz
– Product Analytics by Joanne Rodrigues:
– Data Science for Business by Foster Provost and Tom Fawcett