Strategic UX Research is how organizations connect their long-term direction and strategy to customers’ and users’ deepest needs. It’s been around for a while but only recently has caught the attention of top executives. Every organization, independent of its industry or nature, can benefit from Strategic UX Research. Strategic UX Research is a force multiplier. Organizations get more done with … Read the rest

Generative AI is moving at an incredible pace, bringing with it a whole new raft of terminology. With articles packed full of terms like prompt injection, embeddings and funky acronyms like LoRA, it can be a little hard to keep pace. Generative AI refers to a class of artificial intelligence algorithms that are designed to create new and original content, … Read the rest

Every year on Global Accessibility Awareness Day, people come together to raise awareness about the barriers many users still face in the digital world.

This May, we, Doro Hinrichs and Oded Sharon, attended an accessibility panel discussion and workshop with UserVision on Creating Accessible Digital Experiences. The panel brought together experts in the field, including Mark Palmer, the accessibility … Read the rest

Usability testing is one of the most important parts of the web design process, but it’s also one of the most hated. Many people hate doing usability tests because they’re uncomfortable and they don’t want to hear what their users have to say. But if you’re doing it wrong, you’re only making things worse. The key to a successful usability … Read the rest

A good UX (user experience) mentor can help you unlock user’s potential as a designer and achieve success in user’s career. They can provide guidance, advice and insights that help you grow as a designer and improve user’s skills. But finding a good UX mentor is not always easy. It takes time and effort to find someone who is right … Read the rest

I’ve been a UX designer for ten years and love it. But that doesn’t mean it’s not without its challenges. In this post, we’ll explore all my personal pros and cons of being a UX designer. Whether you’re just starting out or if you’ve been doing this for a while, there will be something in here to help you on … Read the rest

The design of an application affects the experience that the user has with it. How do you know what users are thinking? The Five Principles of UX Design Psychology can help you gain insight into customer’s minds by predicting their behavior and needs.

In this article, we will discuss each principle and show how they apply to real-world scenarios. We’ll also … Read the rest

User research is an integral part of the UX design process. It provides insight into users’ needs and behaviors, so that you can create better products and experiences for them.

There are many types of user research, but it’s important to know what they are and how they’re used to make better UX decisions. In this article, I will discuss different … Read the rest