Tracking key UX metrics is crucial for understanding user behavior and identifying areas for improvement in product design.
Key metrics include task success rate, time on task, error rate, Net Promoter Score (NPS), and System Usability Scale (SUS). These metrics help assess usability, satisfaction, and efficiency, guiding design decisions to create a better user experience.
Key UX Metrics:
- Task Success Rate (Completion Rate): Measures the percentage of users who successfully complete a specific task.
- Time on Task: Tracks the time it takes for users to complete a task, indicating efficiency.
- User Error Rate: Identifies the frequency of errors users make during tasks, highlighting areas of confusion or difficulty.
- Net Promoter Score (NPS): Gauges user loyalty and likelihood to recommend the product.
- System Usability Scale (SUS): A standardized questionnaire that measures perceived usability.
- Customer Satisfaction (CSAT): Assesses user satisfaction with the product or specific interactions.
- Retention Rate: Indicates the percentage of users who continue to use the product over time.
- Conversion Rate: Measures the percentage of users who complete a desired action, like a purchase.
- Engagement Metrics: Track how actively users interact with the product, including time spent, frequency of use, and specific actions taken.
- Accessibility: Ensures the product is usable by people with disabilities, covering aspects like screen readers, keyboard navigation, and color contrast.
- Search vs. Navigation: Analyzes how users find information, indicating whether search or navigation is more efficient.
- Click-Through Rate (CTR): Measures the percentage of users clicking on specific elements, like call-to-action buttons.
- Churn Rate: Measures the percentage of users who stop using the product.
- Customer Effort Score (CES): Measures how much effort users expend to complete a task.