Design | Experience
No matter what you’re working on, the key to customer satisfaction and business growth is understanding your users. A user journey map helps you uncover pain points, explore the touchpoints from their perspective, and learn how to improve your product.
Imagine you just launched a new ecommerce platform. Shoppers fill their carts with products, but they abandon their carts before checkout. … Read the rest
User-centric navigation is a fundamental concept in the field of user interface (UI) and user experience (UX) design. It revolves around creating interfaces that prioritize the needs and behaviors of users, ensuring that they can easily navigate through digital platforms to find the information or complete the actions they desire. This article explores the significance of user-centric navigation in UI/UX … Read the rest
Stay on Course During Product Discovery.
Product discovery is a messy, hard, and often thankless job. Quite frankly, there’s no way — or need — to sugarcoat this. Product discovery is also rarely linear, let alone foreseeable. There’s also no one-size-fits-all approach to doing it “perfectly.” As a result, product teams need to have high confidence in their ability to … Read the rest
Product discovery helps to verify assumptions and identify risks before product development starts. The product discovery process helps to test assumptions and reduce uncertainty about a product idea. This article highlights the challenges and risks of product discovery activities.
Product discovery is a promising approach that requires the collaboration of product management, user experience and engineering teams. It focuses on … Read the rest
UX portfolios are essential to showcasing UX designer skills and abilities. Every UX designer knows better designs bring better results. Sometimes, it’s easy to let the design speak for itself — after all, it is meant to engage the audience.
But, in doing that, you, as the designer, leave many things unsaid. For example, the initial problem, the need for … Read the rest
Low fidelity prototype or high fidelity wireframes? Which one should you choose and when? All the answers plus great examples! The fidelity spectrum for wireframes and prototypes is vast. The UX design workflow will typically include paper sketches, basic low fidelity wireframes and/or high fidelity, interactive wireframes or prototypes.
With smart technology thriving in the digital sphere, high fidelity wireframes … Read the rest
Achieving the product vision vs. expressing it. I believe this is a nuanced, yet helpful way to think about the core difference between product managers and UX managers. Whereas product managers typically focus on meeting business goals and launching new customer experiences, UX managers concentrate on optimizing user interactions in order to cultivate delight.
… Read the restProduct managers and UX managers both
User journey maps are a remarkably effective way to visualize the user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place.
Let’s explore a couple of helpful customer journey templates to get started and how companies use them in practice.
This article is … Read the rest
Sidebars in user interfaces have always attracted my attention in terms of research and potential for improving user experience. They are one of the most popular components of any modern web application, helping the user navigate the application by organizing and presenting content and features in … Read the rest