UX research is 𝗻𝗼𝘁 losing relevance. It’s entering a golden era with the power of AI.
Understanding users is still a key skill for every PM.
It reduces guesswork. Reveals real problems.
Strengthens decisions across the product lifecycle.
Here’s a breakdown of research methods every PM should use:
🔵 𝗤𝘂𝗮𝗹𝗶𝘁𝗮𝘁𝗶𝘃𝗲 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵
→ Interviews, field studies, contextual inquiry
→ Understand the … Read the rest
Category: DESIGN PROCESS
Main category
Usability Testing Guide
Usability testing is a critical part of the user experience (UX) design process. It helps identify how easy and user-friendly a product or service is for its target audience. Usability testing is an essential practice that helps ensure your product is user-friendly and effective. By following these steps—defining goals, selecting participants, creating tasks, analyzing results, and implementing improvements—you can ensure … Read the rest
UX metrics alignment
UX metrics should be aligned with engineering metrics to demonstrate the tangible impact of user experience improvements on product performance and business goals, creating a unified view of success and fostering better cross-functional collaboration and trust.
By connecting metrics like task success rate and NPS with engineering outcomes such as error rates and performance, organizations can ensure that design decisions … Read the rest
User journey maps
User journey maps are an effective way to visualize user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place. The downside is that journey maps are often too linear, too predictable, too neat — which is often exactly the opposite of what users … Read the rest
Measure And Show UX Impact
Great UX goes unnoticed simply because we don’t speak the language of business. Time to turn intuition into measurable value
How To Measure And Show UX Impact. With practical guidelines on how to track and articulate business impact of design work ↓
To visualize UX impact, we often use design KPI trees or design KPI graphs (see above). Both are … Read the rest
Why Journey Mapping Fails
The Top 10 Reasons Customer Journey Mapping Fails
And the number one reason customer journey mapping fails?
- It’s treated as a project. Projects have defined beginnings and endings – programs don’t. Effective journey mapping is the beginning of a continuous program to put your customers at the center of how you operate. When journey mapping is a project, it leads
Design checklist
Checklist Design is a collection of the best UX practices paired with UI you need to provide a complete, honest and rewarding experience for your users.
With the knowledge of not just what to put on your screen but why it should be there, Checklist aims to build the understanding between the two as a relationship that’s integral to the … Read the rest
Analyzing User Interviews
How to Analyze User Interviews and Turn Raw Data into Insights
Analyzing user interviews is the most exciting, but also the most messy step when conducting user research.
It’s exciting because it can reveal eye-opening insights that help to create game-changing products and services. At the same time, it’s messy because there is no standard procedure to follow, no objective … Read the rest
OOUX: A Foundation for Interaction Design – A List Apart
UX and IA designs.
Navigating the intersection of User Experience (UX) and Information Architecture (IA) can be akin to solving a complex puzzle. While IA focuses on organizing and structuring information to optimize findability and comprehension, UX Design takes a broader approach, considering overall user satisfaction and usability.
… Read the restUX design focuses on the overall feel and interaction with the product, while IA is concerned