User journey maps are an effective way to visualize user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place. The downside is that journey maps are often too linear, too predictable, too neat — which is often exactly the opposite of what users … Read the rest
Category: DESIGN PROCESS
Main category
Measure And Show UX Impact
Great UX goes unnoticed simply because we don’t speak the language of business. Time to turn intuition into measurable value
How To Measure And Show UX Impact. With practical guidelines on how to track and articulate business impact of design work ↓
To visualize UX impact, we often use design KPI trees or design KPI graphs (see above). Both are … Read the rest
Why Journey Mapping Fails
The Top 10 Reasons Customer Journey Mapping Fails
And the number one reason customer journey mapping fails?
- It’s treated as a project. Projects have defined beginnings and endings – programs don’t. Effective journey mapping is the beginning of a continuous program to put your customers at the center of how you operate. When journey mapping is a project, it leads
Design checklist
Checklist Design is a collection of the best UX practices paired with UI you need to provide a complete, honest and rewarding experience for your users.
With the knowledge of not just what to put on your screen but why it should be there, Checklist aims to build the understanding between the two as a relationship that’s integral to the … Read the rest
Analyzing User Interviews
How to Analyze User Interviews and Turn Raw Data into Insights
Analyzing user interviews is the most exciting, but also the most messy step when conducting user research.
It’s exciting because it can reveal eye-opening insights that help to create game-changing products and services. At the same time, it’s messy because there is no standard procedure to follow, no objective … Read the rest
OOUX: A Foundation for Interaction Design – A List Apart
UX and IA designs.
Navigating the intersection of User Experience (UX) and Information Architecture (IA) can be akin to solving a complex puzzle. While IA focuses on organizing and structuring information to optimize findability and comprehension, UX Design takes a broader approach, considering overall user satisfaction and usability.
… Read the restUX design focuses on the overall feel and interaction with the product, while IA is concerned
Tracking key UX metrics
Tracking key UX metrics is crucial for understanding user behavior and identifying areas for improvement in product design.
Key metrics include task success rate, time on task, error rate, Net Promoter Score (NPS), and System Usability Scale (SUS). These metrics help assess usability, satisfaction, and efficiency, guiding design decisions to create a better user experience.
Key UX Metrics:
- Task Success
User Journey Map Examples
Example 1: NN/group
Source: NN/group
We chose NN/group’s user journey map as the first example for one reason. It’s very simple and easy to recreate and can serve as the most basic template with all the crucial components inside. In this particular case, we’re looking at the user journey map of the Jumping Jamie, who is looking to switch … Read the rest
UX Scope management
Scope management for UX involves clearly defining and controlling the project’s deliverables, goals, and boundaries to ensure the user experience aligns with business needs while preventing scope creep. Key practices include involving stakeholders for consensus, creating a detailed scope statement and Work Breakdown Structure (WBS), implementing a robust change management process, and maintaining open communication to track progress and … Read the rest