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UX metrics should be aligned with engineering metrics to demonstrate the tangible impact of user experience improvements on product performance and business goals, creating a unified view of success and fostering better cross-functional collaboration and trust.
By connecting metrics like task success rate and NPS with engineering outcomes such as error rates and performance, organizations can ensure that design decisions … Read the rest
User journey maps are an effective way to visualize user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place. The downside is that journey maps are often too linear, too predictable, too neat — which is often exactly the opposite of what users … Read the rest
Great UX goes unnoticed simply because we don’t speak the language of business. Time to turn intuition into measurable value
How To Measure And Show UX Impact. With practical guidelines on how to track and articulate business impact of design work ↓
To visualize UX impact, we often use design KPI trees or design KPI graphs (see above). Both are … Read the rest
The Top 10 Reasons Customer Journey Mapping Fails
And the number one reason customer journey mapping fails?
Checklist Design is a collection of the best UX practices paired with UI you need to provide a complete, honest and rewarding experience for your users.
With the knowledge of not just what to put on your screen but why it should be there, Checklist aims to build the understanding between the two as a relationship that’s integral to the … Read the rest
Analyzing user interviews is the most exciting, but also the most messy step when conducting user research.
It’s exciting because it can reveal eye-opening insights that help to create game-changing products and services. At the same time, it’s messy because there is no standard procedure to follow, no objective … Read the rest
Navigating the intersection of User Experience (UX) and Information Architecture (IA) can be akin to solving a complex puzzle. While IA focuses on organizing and structuring information to optimize findability and comprehension, UX Design takes a broader approach, considering overall user satisfaction and usability.
… Read the restUX design focuses on the overall feel and interaction with the product, while IA is concerned
Tracking key UX metrics is crucial for understanding user behavior and identifying areas for improvement in product design.
Key metrics include task success rate, time on task, error rate, Net Promoter Score (NPS), and System Usability Scale (SUS). These metrics help assess usability, satisfaction, and efficiency, guiding design decisions to create a better user experience.
Key UX Metrics:
Source: NN/group
We chose NN/group’s user journey map as the first example for one reason. It’s very simple and easy to recreate and can serve as the most basic template with all the crucial components inside. In this particular case, we’re looking at the user journey map of the Jumping Jamie, who is looking to switch … Read the rest