Design | Experience
How To Redesign Complex Navigation:
How We Restructured Intercom’s IA (https://lnkd.in/ezbHUYyU), a practical case study on how the Intercom team fixed the maze of features, settings, workflows and navigation labels. Neatly put together by Pranava Tandra.
🚫 Customers can’t use features they can’t discover.
✅ Simplifying is about bringing order to complexity.
✅ First, map out the flow of customers … Read the rest
How To Estimate and Prioritize UX Work (Framework) (https://lnkd.in/eGQrPm2N), a very practical guide on how to choose and estimate the right level of research and UX work needed for a successful outcome of a project — along with the process to follow and UX estimates to set. Kindly shared by Jeremy Bird, and building on top of wonderful work by … Read the rest
Dark mode: This user interface style uses a dark color palette, with light colors for details in the foreground. Dark mode is designed to reduce stress on users who spend a … Read the rest
Design leadership is about more than just overseeing projects; it involves creating a culture where creativity and productivity can flourish. A good design leader serves as a mentor, guiding team members in their professional development while also protecting their well-being.
Servant leadership is … Read the rest
Integrating UX principles means making user-centered design a core part of the entire product development process by adopting user research, creating intuitive interfaces, prioritizing accessibility, fostering cross-functional collaboration, and continuously testing and iterating based on user feedback to create successful and delightful user experiences.
Key Steps and Strategies
A mood board is a visual tool used to capture and communicate the creative direction a project should take. It’s a collection of different visual elements which, in combination, evoke a particular look, style, and feel.
Mood boards are typically created in the early stages of a creative project. They represent the designer’s initial … Read the rest
How people scan information on the web (top 5 patterns)
People don’t read online—they scan. When people scan information on the web, they typically follow a few common patterns:
1️⃣ F-shaped pattern. The f-shaped scanning pattern, identified by Nielsen Norman Group in their eye-tracking studies, describes a common way users scan text-heavy web pages such as articles. People first scan … Read the rest
Does the Double Diamond need fixing?
TL;DR: No—but let’s talk about how to make it work in practice.
First, a quick overview of the Double Diamond:
1️⃣ Discover: Understand what the problem is, usually by talking to or observing customers.
2️⃣ Define: Use discovery insights to reframe and define a clear problem statement.
3️⃣ Develop: Co-create and explore different solutions … Read the rest
UX strategic thinking is a long-term, user-centered approach that aligns business objectives with user needs to create a successful and valuable product experience. It involves understanding the broader business context, using data to inform decisions, envisioning future outcomes, and collaborating across departments to ensure design efforts drive sustained user engagement and business growth.
Key Components of UX Strategic Thinking… Read the rest
OKR in Product Design: How to Effectively Implement Objectives and Key Results
In today’s fast-paced world, setting clear and achievable goals is critical to personal and professional success. Today, there are many different techniques that help individuals and companies set goals and create a plan to achieve them. Among the popular ones are :
Balanced Scorecard,
Hoshin Kanri, … Read the rest