As the world becomes more digitised, ensuring accessibility in software is increasingly important. Accessibility refers to the practice of designing software so that everyone, including disabled people, can access and use them easily and effectively. This involves creating services that are perceivable, operable, understandable, and robust. In this article, we’ll explore what accessibility is, why it matters, and how we … Read the rest

A framework for designer–writer collaboration.

A lot has been written about UX writing (also known as content design). By now, many product teams understand the value of having dedicated UX writers to protect the product narrative. I’m an avid proponent, too.

Something that’s less often defined is what happens after a product team hires their first UX writer.

If … Read the rest

Objective Empathy in Human Centered Design

In nearly every conceptual, practical, or philosophical view of Everyday Empathy, popular culture is correct. Empathy is pretty great. Down the rabbit hole of popular Design theory, Empathy becomes considerably more nuanced.

tl;dr version can be found in the article summary.

Empathy as a Design Attitude

Who is the Human benefiting from the Design … Read the rest

The Best Way to Make Intelligent Decisions (~100 Models Explained)

This guide explores everything you need to know about mental models. By the time you’re done, you’ll think better, make fewer mistakes, and get better results.

On this page, you’ll we’ll cover:

• What Are Mental Models?
• Learning to Think Better
• Building a Latticework of Mental Models
• Mental Models
  • Core Thinking

… Read the rest

An MVP is a product that has just enough features to add business value. Typically you quickly learn from it to improve on subsequent releases or inform business decisions. MVP is also a buzzword and many have tried to constrain its definition. However, when people talk about MVPs, they mean different things. In this post, I describe the 3 types … Read the rest

Metrics. Everyone wants them, and everyone needs them. Whether you’re a high school math teacher, an NFL scout or a digital marketer, metrics are how we all observe performance and make decisions.

In comparison to other marketing channels, digital marketing offers far more visibility to behaviors and actions. You can’t tell exactly how many people see billboard along the road, but you … Read the rest

Product managers are rare animals. They can be product designers, product strategists or product marketers – but they all have one thing in common: the ability to find a product-market fit. This separates an acceptable product manager from an excellent product manager.

Product managers are the driving force behind products and services that are changing our lives for the better. … Read the rest

UX and user research is a critical component of the design process and should not be overlooked. It is essential to understand user before beginning any project to ensure that you are designing with them in mind.

The most common misconception about UX research is that it is just another form of market research or focus group. This couldn’t be further … Read the rest

There are a number of common user interface design mistakes that should be avoided in order to create an effective and user-friendly interface.

One common mistake is to make the interface too complex. This can be overwhelming for users and make it difficult to navigate. It is important to keep the interface simple and intuitive.

Another common mistake is to … Read the rest