Whether we like to admit it or not, our backgrounds, habits, and emotions play a huge role in our behavior.
Many people have daily habits that compel them to do the same thing day in and day out. If you are a coffee drinker, for example, you know the impulse and daily requisite of that morning ritual. As marketers, we … Read the rest
What is UX strategy?
UX strategy is the foundation of good UX. It maps out a pathway to success for the product I’m designing, fosters internal alignment and a shared vision and helps to create a consistent, cohesive experience for your users. But what exactly is a UX strategy and how can you go about defining yours? We’ll show you.
UX strategy is a … Read the rest
User Experience (UX) KPIs
The 7 Most Important User Experience (UX) KPIs (and How To Measure Them)
Discover the most important UX KPIs (task success rate, time-on-task, user error rate, and more) and learn exactly how to measure and interpret them. Key performance indicators (or KPIs) are increasingly being integrated into the UX designer’s toolkit. With the right KPIs, you can track and measure how … Read the rest
Why use the double diamond UX design process?
What is the double diamond design process?
The double diamond UX design process originated in 2005, thanks to the British Design Council. It was created to help UX designers finish tasks more efficiently while yielding the best possible results. It’s no secret to UX designers that ideating a solution to a problem can be anything but linear — and that’s … Read the rest
Running first Design Sprint
Design Sprint
When not on client projects at Scott Logic, we often have the chance to work on internal projects. Not only does this let us make useful and fun tools for use around the workplace, but it also provides a safe space to try new approaches or working practices. Earlier this year, I had the opportunity to work alongside … Read the rest
User’s needs when designing a user interface
There are a few key things to keep in mind when designing a user interface that takes the user’s needs into account. First, you need to understand the user’s goals and how they want to use the interface. Second, you need to make sure the interface is easy to use and understand. Third, you need to provide feedback to the … Read the rest
Spacing & layout grids
The key to every great design is the organization of its information. Spacing methods and layout grids define structure, hierarchy, and rhythm in your design. When correctly used, they reduce decision making and help establish a rational approach to type scales, positioning, sizing and spacing.
Spacing Basics
Spacing basics that impact all sizing, measuring, and spacing decisions (including grid configuration).… Read the rest
2023 Design Trends
During this time of year, we all look forward to the new year and anticipate what it will bring us. The design community is no exception. Every year, design experts try to predict which design trends will come and go or stay and coexist. New digital technologies and design tendencies evolve gradually — that’s why it’s not surprising that we … Read the rest
Animation in UX
Nowadays it’s hard to impress or even surprise with an interface animation. It shows interactions between screens, explains how to use the application or simply directs a user’s attention. While exploring the articles about animation, I found out that almost all of them describe only specific use cases or general facts about animation, but I haven’t come across any article … Read the rest
Making Better UX Decisions using User Research
User research is an integral part of the UX design process. It provides insight into users’ needs and behaviors, so that you can create better products and experiences for them.
There are many types of user research, but it’s important to know what they are and how they’re used to make better UX decisions. In this article, I will discuss different … Read the rest