Design | Experience
Steve Jobs was born on February 24th in 1955, in Los Altos, California. He died of pancreatic cancer on October 5th, 2011, at the age of 56. Steve Jobs is well known for co-founding Apple and for making it into what it is today: one of the most successful companies in the world.
But his legacy is not only about … Read the rest
Information architecture is a complex and difficult field to define. Unlike information strategy, which is carried out by information strategists, or interaction design, which is carried out by designers, information architect is not a job title. It is more of a role that crosses several disciplines – UX design is one of them. In this article, we will discuss what … Read the rest
Everyone talks about design principles as if we can create the best products as long as we push for the maximum on each design principle slider.
In reality, sometimes we need to compromise one design principle for another. More often, we need to deal with the conflicting interests … Read the rest
These are the basic texts which are either well known, have been around for a long time or are historically significant in the formation of our craft.
I am a great advocate of lean startup and while practicing this I received a clear understanding of problem and solution space of a product. Eventually, most of the Product team and PMs knowingly or unknowingly spend so much of time in solution space compared to problem discovery and framing. While interacting several PM every month during the engagement activity … Read the rest
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When migrating your legacy application, first you need to identify the reasons for the migration. There are 3 angles to consider: the business goals, technical drivers and impact on users.
The area that is often overlooked is the impact on users. When that happens, the business misses out on an opportunity to significantly enhance … Read the rest
Product designers and UX designers are both involved with the design of a product. However, product designers also have an eye for how well the product works with customer experience, while UX designers focus on the user’s interaction with the design itself. This article will help you understand what sets them apart from each other and their similarities so that … Read the rest
If you are in the business of online marketing, then conversion rates are a term you should know well. Conversion rate optimization (CRO) refers to all procedures and techniques used to increase website conversions. You might wonder what factors contribute to CRO? The answer is UX, usability, brand trustworthiness, and relevance. To ensure investment in CRO pays off in the … Read the rest
There is no one-size-fits-all answer to this question, as the best way to improve employee productivity through user experience design will vary depending on the specific company, industry, and employees involved. However, there are some general principles that can be followed to help create a more productive work environment for employees.
One way to improve employee productivity through user experience … Read the rest
There’s no surefire answer for how to continuously improve conversion rate optimisation (CRO) efforts, but there are a few key things you can do to keep campaigns on the right track.
First, keep testing new ideas and hypotheses – even if something is working well, there’s always room for improvement.
Second, track results and KPIs carefully, so you can identify … Read the rest