If your design doesn’t change the user behavior, you’re doing it wrong. UX design is all about convincing users to make decisions and change behaviors.
Showing up daily for a lesson, buying a product, subscribing to a service, playing a game, improving health, and managing finances are all examples of how we want to persuade users to do something.
This is where behavioral science comes in.
Applying behavioral science theories in the UX design field can enhance user experience by improving user engagement, usability, and overall satisfaction. Gaining a deep understanding of human behavior is the core responsibility of a UX designer. These 15 theories will help you design effective products that result in desired changes in user behavior
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