UX research

UX research is ๐—ป๐—ผ๐˜ losing relevance. Itโ€™s entering a golden era with the power of AI.

Understanding users is still a key skill for every PM.

It reduces guesswork. Reveals real problems.
Strengthens decisions across the product lifecycle.

Hereโ€™s a breakdown of research methods every PM should use:

๐Ÿ”ต ๐—ค๐˜‚๐—ฎ๐—น๐—ถ๐˜๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต
โ†’ Interviews, field studies, contextual inquiry
โ†’ Understand the why behind user behavior
โ†’ Use it in early discovery or to explore new problems

๐Ÿ”ต ๐—ค๐˜‚๐—ฎ๐—ป๐˜๐—ถ๐˜๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต
โ†’ Surveys, A/B tests, usage analytics
โ†’ Track whatโ€™s happening at scale
โ†’ Use it to validate direction and measure impact

๐Ÿ”ต ๐— ๐—ถ๐˜…๐—ฒ๐—ฑ ๐— ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ๐˜€
โ†’ Combine qualitative and quantitative
โ†’ Get context and confidence from both types of data
โ†’ Strongest when used across the product lifecycle

The best PMs donโ€™t skip research.
They use it to make every decision sharper.

They combine insight and data.
And they do it fast.

With AI, UX research is now faster, smarter, and easier.

๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐—ฎ ๐—ณ๐—ฒ๐˜„ ๐—”๐—œ ๐˜๐—ผ๐—ผ๐—น๐˜€ ๐˜„๐—ผ๐—ฟ๐˜๐—ต ๐—ฒ๐˜…๐—ฝ๐—น๐—ผ๐—ฟ๐—ถ๐—ป๐—ด:

โšก whyser.ai
AI-led interviews with real users

โšก syntheticusers.com
Research with AI-generated personas

โšก maze.co
Automated unmoderated testing

โšก sprig.com
Survey and feedback analysis using AI

๐—ช๐—ต๐—ฎ๐˜’๐˜€ ๐—ป๐—ฒ๐˜…๐˜?

Research is evolving. AI gives it speed.
You bring the context, decisions, and direction.

The best product teams donโ€™t guess.
They ask, listen, and learn. Then build.