UX research is ๐ป๐ผ๐ losing relevance. Itโs entering a golden era with the power of AI.
Understanding users is still a key skill for every PM.
It reduces guesswork. Reveals real problems.
Strengthens decisions across the product lifecycle.
Hereโs a breakdown of research methods every PM should use:
๐ต ๐ค๐๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐๐ฒ ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต
โ Interviews, field studies, contextual inquiry
โ Understand the why behind user behavior
โ Use it in early discovery or to explore new problems
๐ต ๐ค๐๐ฎ๐ป๐๐ถ๐๐ฎ๐๐ถ๐๐ฒ ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต
โ Surveys, A/B tests, usage analytics
โ Track whatโs happening at scale
โ Use it to validate direction and measure impact
๐ต ๐ ๐ถ๐
๐ฒ๐ฑ ๐ ๐ฒ๐๐ต๐ผ๐ฑ๐
โ Combine qualitative and quantitative
โ Get context and confidence from both types of data
โ Strongest when used across the product lifecycle
The best PMs donโt skip research.
They use it to make every decision sharper.
They combine insight and data.
And they do it fast.
With AI, UX research is now faster, smarter, and easier.
๐๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐ฎ ๐ณ๐ฒ๐ ๐๐ ๐๐ผ๐ผ๐น๐ ๐๐ผ๐ฟ๐๐ต ๐ฒ๐
๐ฝ๐น๐ผ๐ฟ๐ถ๐ป๐ด:
โก whyser.ai
AI-led interviews with real users
โก syntheticusers.com
Research with AI-generated personas
โก maze.co
Automated unmoderated testing
โก sprig.com
Survey and feedback analysis using AI
๐ช๐ต๐ฎ๐’๐ ๐ป๐ฒ๐
๐?
Research is evolving. AI gives it speed.
You bring the context, decisions, and direction.
The best product teams donโt guess.
They ask, listen, and learn. Then build.