Cognitive biases are inherent mental shortcuts that influence decision-making and information processing, impacting users and designers in product development. These biases can lead to flawed design decisions, incorrect user assumptions, and negative user experiences, requiring designers to be aware of their own biases and employ strategies like user-centered design to create better products.
View this wonderful repository of cognitive biases, put together and organized into taxonomies, along with a brief history, analysis, practical guidelines and helpful ways to help product teams reduce their impact when needed.