Design | Experience
Source: NN/group
We chose NN/group’s user journey map as the first example for one reason. It’s very simple and easy to recreate and can serve as the most basic template with all the crucial components inside. In this particular case, we’re looking at the user journey map of the Jumping Jamie, who is looking to switch … Read the rest
How To Redesign Complex Navigation:
How We Restructured Intercom’s IA (https://lnkd.in/ezbHUYyU), a practical case study on how the Intercom team fixed the maze of features, settings, workflows and navigation labels. Neatly put together by Pranava Tandra.
🚫 Customers can’t use features they can’t discover.
✅ Simplifying is about bringing order to complexity.
✅ First, map out the flow of customers … Read the rest
How To Estimate and Prioritize UX Work (Framework) (https://lnkd.in/eGQrPm2N), a very practical guide on how to choose and estimate the right level of research and UX work needed for a successful outcome of a project — along with the process to follow and UX estimates to set. Kindly shared by Jeremy Bird, and building on top of wonderful work by … Read the rest
Dark mode: This user interface style uses a dark color palette, with light colors for details in the foreground. Dark mode is designed to reduce stress on users who spend a … Read the rest
Scope management for UX involves clearly defining and controlling the project’s deliverables, goals, and boundaries to ensure the user experience aligns with business needs while preventing scope creep. Key practices include involving stakeholders for consensus, creating a detailed scope statement and Work Breakdown Structure (WBS), implementing a robust change management process, and maintaining open communication to track progress and … Read the rest
Design leadership is about more than just overseeing projects; it involves creating a culture where creativity and productivity can flourish. A good design leader serves as a mentor, guiding team members in their professional development while also protecting their well-being.
Servant leadership is … Read the rest
Integrating UX principles means making user-centered design a core part of the entire product development process by adopting user research, creating intuitive interfaces, prioritizing accessibility, fostering cross-functional collaboration, and continuously testing and iterating based on user feedback to create successful and delightful user experiences.
Key Steps and Strategies
A mood board is a visual tool used to capture and communicate the creative direction a project should take. It’s a collection of different visual elements which, in combination, evoke a particular look, style, and feel.
Mood boards are typically created in the early stages of a creative project. They represent the designer’s initial … Read the rest
How people scan information on the web (top 5 patterns)
People don’t read online—they scan. When people scan information on the web, they typically follow a few common patterns:
1️⃣ F-shaped pattern. The f-shaped scanning pattern, identified by Nielsen Norman Group in their eye-tracking studies, describes a common way users scan text-heavy web pages such as articles. People first scan … Read the rest
Does the Double Diamond need fixing?
TL;DR: No—but let’s talk about how to make it work in practice.
First, a quick overview of the Double Diamond:
1️⃣ Discover: Understand what the problem is, usually by talking to or observing customers.
2️⃣ Define: Use discovery insights to reframe and define a clear problem statement.
3️⃣ Develop: Co-create and explore different solutions … Read the rest