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Tracking key UX metrics is crucial for understanding user behavior and identifying areas for improvement in product design.
Key metrics include task success rate, time on task, error rate, Net Promoter Score (NPS), and System Usability Scale (SUS). These metrics help assess usability, satisfaction, and efficiency, guiding design decisions to create a better user experience.
Key UX Metrics:
Source: NN/group
We chose NN/group’s user journey map as the first example for one reason. It’s very simple and easy to recreate and can serve as the most basic template with all the crucial components inside. In this particular case, we’re looking at the user journey map of the Jumping Jamie, who is looking to switch … Read the rest
Scope management for UX involves clearly defining and controlling the project’s deliverables, goals, and boundaries to ensure the user experience aligns with business needs while preventing scope creep. Key practices include involving stakeholders for consensus, creating a detailed scope statement and Work Breakdown Structure (WBS), implementing a robust change management process, and maintaining open communication to track progress and … Read the rest
UX strategic thinking is a long-term, user-centered approach that aligns business objectives with user needs to create a successful and valuable product experience. It involves understanding the broader business context, using data to inform decisions, envisioning future outcomes, and collaborating across departments to ensure design efforts drive sustained user engagement and business growth.
Key Components of UX Strategic Thinking… Read the rest
OKR in Product Design: How to Effectively Implement Objectives and Key Results
In today’s fast-paced world, setting clear and achievable goals is critical to personal and professional success. Today, there are many different techniques that help individuals and companies set goals and create a plan to achieve them. Among the popular ones are :
Balanced Scorecard,
Hoshin Kanri, … Read the rest
A Practical Guide
UX strategy is the process of planning and orchestrating the user experience of a product or service. It’s about making sure that all the different aspects of the user experience—from research and discovery, to design and testing—are working together towards a common goal.
While UX design is the process behind creating delightful, user-friendly products, UX strategy is … Read the rest
Whether it’s for analytical, operational or strategic purposes, being able to interpret the right information at a glance is pivotal for teams and departments of all sizes. When designing a data dashboard for your own enterprise product, your team needs to be very intentional about what data points get showcased. Make no mistake, data dashboard UX is tricky, but hopefully … Read the rest
This article is meant to prompt ideas if you want to extend functionality or extensibility in your SAAS product.
Sometimes the nuances of the view (aka screen) is a tough cookie to crack. Not only is it hard to nail the perfect view for a persona, but there’s also a timeliness and personal preferences to take into … Read the rest
Measuring UX is an essential and must-have stage in your design process that with a reasonable effort, can give you an objective assessment of your product in a matter of days.
Measuring UX can also be used for:
I invite … Read the rest
A Director of Product Design is a high-level leadership role responsible for the overall design strategy, team health, and user experience (UX) quality across an entire company or a large business unit.1
While a Product Designer focuses on the craft of building features, the Director focuses on the system that allows designers to succeed.2 Think of them as … Read the rest