Objectivity is the Most Important Design Skill

Objective Empathy in Human Centered Design

In nearly every conceptual, practical, or philosophical view of Everyday Empathy, popular culture is correct. Empathy is pretty great. Down the rabbit hole of popular Design theory, Empathy becomes considerably more nuanced.

tl;dr version can be found in the article summary.

Empathy as a Design Attitude

Who is the Human benefiting from the Design Read the rest

Minimum viable products

An MVP is a product that has just enough features to add business value. Typically you quickly learn from it to improve on subsequent releases or inform business decisions. MVP is also a buzzword and many have tried to constrain its definition. However, when people talk about MVPs, they mean different things. In this post, I describe the 3 types … Read the rest

Ecommerce Metrics and KPIs

Metrics. Everyone wants them, and everyone needs them. Whether you’re a high school math teacher, an NFL scout or a digital marketer, metrics are how we all observe performance and make decisions.

In comparison to other marketing channels, digital marketing offers far more visibility to behaviors and actions. You can’t tell exactly how many people see billboard along the road, but you … Read the rest

UX and Product Manager

Product managers are rare animals. They can be product designers, product strategists or product marketers – but they all have one thing in common: the ability to find a product-market fit. This separates an acceptable product manager from an excellent product manager.

Product managers are the driving force behind products and services that are changing our lives for the better. … Read the rest