Service blueprint | Figma

A service blueprint is an excellent tool for designing a service in its entirety.

Centered around the customer journey, a service blueprint defines how an organization’s capabilities (people, policies, processes, and systems) enable the customer’s experience. With this holistic perspective on the entire service, it’s easier to see where there is tension between the customer experience and the organization’s capabilities.… Read the rest

UX impact Measuring  challenging,

Measuring UX impact is already challenging, but in Enterprise UX it can be even harder.

Design without metrics is basically arts & crafts at work


When you’re working on employee tools, there’s often no A/B testing, no NPS scores, and no real “conversion events.” Success can look like a planner catching an error before it disrupts operations, or a technician … Read the rest

Measure And Show UX Impact

Great UX goes unnoticed simply because we don’t speak the language of business. Time to turn intuition into measurable value

How To Measure And Show UX Impact. With practical guidelines on how to track and articulate business impact of design work ↓


To visualize UX impact, we often use design KPI trees or design KPI graphs (see above). Both are … Read the rest

Establishing Research Process

UX research is the backbone of user-centric design. It’s crucial for success.The 30-60-90 day framework is so practical, especially for new researchers looking to quickly understand the company, align with stakeholders, and start driving impact!

How To Establish Research Process From Scratch: 30-60-90 Day UX Research Plan

Milestones & things you should be doing as UX researcher in your first … Read the rest

Design System Governance

A design system without clear governance is like a messy desk, things get lost, and it’s hard to find what you need. How does your team ensure smooth coordination when proposing new components? Do you have a system for that, or do you sometimes feel like it’s a bit of a free-for-all?

Design system governance process is one of the … Read the rest

Data Vizualization: Guidelines

Data Visualization: Guidelines, Inspiration & Tools

If a picture is worth a thousand words, a data visualization is worth a thousand numbers.

Guidelines cover all the things you need to consider when designing with data along with real-life examples. Inspiration resources offer excellent visual references for your project. UI kits offer ready-to-use data viz assets for Figma.


📕 Guides

✔ … Read the rest

Why Journey Mapping Fails

The Top 10 Reasons Customer Journey Mapping Fails

And the number one reason customer journey mapping fails?

  1. It’s treated as a project. Projects have defined beginnings and endings – programs don’t. Effective journey mapping is the beginning of a continuous program to put your customers at the center of how you operate. When journey mapping is a project, it leads
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Set and measure UX goals

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Why are UX goals important?

UX goals are essential because they guide your team, helping them understand what they need to achieve and how. These goals also serve as milestones, assisting teams to track progress toward the overall product or service objectives. Goals allow you to aim. They provide a benchmark to measure your product’s success or failure. 

Let’s say … Read the rest

Poster – 58 rules for beautiful UI design


Personal favorite picks:
1. Understand the industry and context of use
2. Embrace negative space
3. Establish a clear hierarchy with size, color, and spacing
4. Achieve simplicity through thoughtful reduction
5. Good design is as little design as possible
6. Offer contextual hints and tips
7. Implement progressive disclosure
8. Design to encourage user actions
9. Limit font and … Read the rest